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Research papers

The pursuit of luxury - bling-bling VS. savoir faire

Understanding trends in youth markets is challenging due to the dynamism and fluidity of consumer attitudes. This paper aims to outline how a bricolage approach using creative methodologies can help understand these changing dynamics, and how...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Steve Hales, Alexander Maule
Company: Ipsos MRBI
November 5, 2003
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Citation

Hales and Maule (2003a, November 05). The pursuit of luxury - bling-bling VS. savoir faire . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-pursuit-of-luxury---bling-bling-vs-savoir-faire-